Sparkle & Spell Co. - Enchanting Magic Potions, Wands, and Gifts for Imaginative Play


Magic Elixir Powder – Creates Sparkly, Vibrant Magical Liquid for Kids’ Sensory Play

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The Fairy Queen Magic Potion Kit by Sparkle & Spell Co. – sensory play set with pastel powders, dried florals, eco tools and fizzing potion fun for kids in NZ

The Fairy Queen’s Potion– A Magical Adventure for Two

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Aurora Rainbow Magic Potion Kit by Sparkle & Spell Co. – DIY sensory play set with florals, fizz, and wooden tools for kids in NZ

Aurora – A Rainbow to Share

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Young girl wearing a witch hat creating a bubbling potion with Sparkle & Spell Co.’s DIY Magic Potion Party Kit, perfect for kids’ magical parties and creative play.

Make Your Own Magic!

Bring the magic to your home with our DIY Magic Potion Party Kits and throw your kids a birthday they'll never forget!

Order Your DIY Party Pack Today!

A close-up of two containers overflowing with a bubbling, frothy liquid in shades of blue and purple, creating a magical, potion-like effect. The foamy mixture spills over the edges onto the grass. A gold circular logo with a stylized "S" and a small fairy silhouette is in the top right corner. At the bottom, a white text box with black font reads: "MAGICAL POTION KITS - GIVE THE GIFT OF PURE IMAGINATION - BY SPARKLE & SPELL CO."

Magic Potion Kits

Give the gift of pure imagination with vibrant, bubbly and fizzy magic potion kits. Non-toxic, play safe and incredibly fun!

Mix, Create, Enchant

Iridescent magic spoon in bubbling potion with floral and sparkle accessories from Sparkle & Spell Co. – sensory play tools for kids in NZ

Magic Potion Accessories

Complete the magic with our selection of magic potion accessories.


View our Magic Potion Accessories

Iridescent magic spoon in bubbling potion with floral and sparkle accessories from Sparkle & Spell Co. – sensory play tools for kids in NZ

Handcrafted Magical Wands

Ignite imagination and wonder with our carefully handcrafted wands. A wand always chooses its Master... which one will choose you?View the Magical Wand Collection

Children pouring bubbling potion from a magical teapot during sensory play activity, featured in Sparkle & Spell Co.’s magical reviews from parents and educators.

Magical Reviews

Discover why parents, educators, and magic lovers adore Sparkle & Spell Co.! Read real testimonials and see the magic for yourself!

Hear the Magic!

Children pouring bubbling potion from a magical teapot during sensory play activity, featured in Sparkle & Spell Co.’s magical reviews from parents and educators.

Magical Mail and Invitations

Deliver enchantment to your child's day, with our digital templates. Simply choose the magical letter or invitation, edit and print.

Send a Little Magic!

Sparkle & Spell Co. Gift of Magic digital gift voucher featuring a fairy holding a dandelion wand on a gold background — the perfect magical gift for kids.

Give the Gift of Magic

Let them choose their own enchanting magic with a personalised Sparkle & Spell Co. Gift Voucher!

Gift Magic Today!

A golden, glittering background featuring a circular gold emblem from Sparkle & Spell Co. featuring a stylized letter "S." A small, delicate fairy silhouette is incorporated into the design, appearing to sit on the curve of the "S" with its wings spread. The emblem has a magical and elegant feel.

Why Choose Sparkle & Spell Co.

Crafted with Love 
Every product is handcrafted in New Zealand by our founder, Emma—a.k.a. Glenda Goodspell the Good Witch! We believe in quality over quantity, ensuring each item is made with care, creativity, and a touch of magic. 

Imaginative Products & Eco-Friendly Packaging
We use eco-friendly materials and packaging wherever possible and are always looking for ways to reduce our footprint—because magic should be kind to the Earth, too!

Magical Service 
We’re dedicated to providing an enchanting customer experience, making every order as special as the magic inside!

Learn More About Us!

 


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