Sparkle & Spell Co. – Magical Potion Kits for Kids
Stir Up the Magic with Sparkle & Spell Co.
Bringing Magic to Childhood — One Magic Moment at a Time
Magical Potions & Gifts for Kiwi Kids
Welcome, my curious friends! I’m Glenda Goodspell the Good Witch, and my cauldron is bubbling with wonder. Here at Sparkle & Spell Co., every potion, wand, crystal, and keepsake is lovingly handmade or carefully curated to help little magic lovers create moments of pure joy.
If you’re searching for unique, meaningful gifts for kids in New Zealand, you’ve come to the right place. This Christmas — or Witchmas, as I like to call it — give the gift of imagination and let them stir up the magic! With a present from my enchanted shop, you’ll discover a treasure that sparkles brighter than anything under the tree and fills their hearts with wonder.

HANDMADE IN AOTEAROA

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Discover Our Most Recent Magic
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The cauldron has been bubbling, and oh my stars — fresh magic has arrived! These magic potion kits for Kiwi kids are brimming with colour, curiosity, and delight, ready to be gifted to your favourite little fairies, witches, sorcerers, and storytellers.
Each set is handcrafted in Aotearoa by yours truly using food-grade, sensory-safe ingredients and wrapped in home-compostable packaging — because even the smallest spell should be kind to our Earth.
Wicked Enchantment Magic Potion Kit for Two
A bubbling mix of pink, green, silver and sparkles — will you choose mischief or marvel? Perfect for siblings, friends, or magical duos.
$50.00
Secrets of the Sea Magic Potion Kit for Two
Journey beneath the waves to uncover shimmering sea secrets. This potion is a celebration of imagination, curiosity, and ocean-inspired wonder.
$50.00Add to Cart ➜
Shop All Magic Potion Kits
I’ve brewed up an entire collection of Magic Potion Kits — from mermaids and fairies to wizards and witches, there’s a potion for every curious heart.
So, grab your cauldron and decide… what magic calls to you?
Bring the Magic to Your Celebration
Every great celebration deserves a little sparkle — and that’s where I come in! Whether you’re planning a birthday party, a holiday gathering, or just a day filled with wonder, I’ve got a potion for every occasion.
Because every child deserves a moment of real magic — and memories that sparkle forever.
DIY Potion Party Kits
Perfect for creative families who love to host their own fun! Each kit includes everything you need to brew colourful, fizzing magic at home. Ideal for birthdays, playdates, or school holidays — no cauldron required.

Hosted Potion Parties (Auckland Only)
Invite me, Glenda Goodspell the Good Witch, to lead a bubbling, laughter-filled potion experience for your child’s special day. I’ll bring the potions, the sparkle, and the fun — and best of all, I take the mess with me when I fly home! Very Limited spots!
More Magic for Curious Minds
Crystals, Magical Wands, Keepsakes and Treasures
Ah, but the wonder doesn’t end when the potion fizzles! For every curious heart, there are treasures waiting to be discovered — perfect for play, gifting, or simply keeping a little magic close by.
Because the best kind of play doesn’t just end — it evolves, grows, and glimmers long after the last bubble pops.

Authentic Crystals
Lovingly chosen by yours truly, each crystal carries its own little shimmer of energy. Perfect for sensory play, calm spaces, or adding a touch of sparkle to your potion creations.
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Magical Treasures & Keepsakes
Lovingly made or gathered by yours truly, each treasure holds a sprinkle of wonder. From Forever Elemental Potions to Faerie keepsakes, you’ll find the perfect little gift for your favourite magic maker.
Loading Soon ➜Handcrafted Magical Wands
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Why Families Love Sparkle & Spell Co.
Magical Reviews - Real Experiences, Real Magic
Looking for a little extra sparkle in your child’s world?
Across Aotearoa, families have discovered that Sparkle & Spell Co. isn’t just about potions — it’s about creating moments of pure connection and wonder.
Each potion kit invites your little ones to slow down, explore, and imagine — bubbling with colour, laughter, and joy. Parents love how our potions keep children happily engaged, away from screens, and deep in hands-on sensory play.
Real Words from Real Families
“It was the kids’ favourite part of the party! The joy, the laughter — everything was just magical.” – Hannah
“He was occupied for hours, and the look on his face when it fizzed and sparkled was unforgettable.” – Melissa
From birthday parties in Auckland to DIY potion kits delivered across New Zealand, families agree — Sparkle & Spell Co. helps turn ordinary days into extraordinary adventures.
Because when children believe in magic, they believe in themselves.
Handmade with Love in Aotearoa
Looking for a little extra sparkle in your child's world?
Every Sparkle & Spell creation begins with a little intention, a sprinkle of curiosity, and a whole lot of heart.
Behind the magic, it’s just me — Glenda Goodspell the Good Witch (though my muggle name is Emma), carefully crafting every potion and treasure right here in Aotearoa. As a homeschooling mum to two neurospicy witches, I’ve learned that the most powerful kind of learning — and love — happens through open minds and exploring eyes.
That’s why each kit is made by hand with the same care I’d give my own children, because true magic doesn’t come from a wand or a bottle — it comes from connection, creativity, and the moments you share together.

Designed and handmade by Glenda Goodspell and tested by her own little witches.

Each potion has been thoughtfully designed to spark imagination, curiosity and wonder.

All our packaging is home-compostable unless noted to lessen our impact on the environment.
